Our solution offers no harmful effects.

At Be Pure, we only use trusted organic brands from companies that produce socially conscious and environmentally responsible products.

We are proud to feature the full line of products from Oway. Oway (Organic Way) is the world’s first professional line of organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. They grow active botanicals and pure essential oils at their own biodynamic farms in Bologna, Italy! From farm to chair Oway ensures that your multi-sensorial, non-toxic salon experience is chemical free. They also deliver on their green promise: all of their packaging is recycled, recyclable or eco-certified.

Oway’s range of 95 beautiful shades of color are all organic, vegan-friendly and free of all common hair salon toxins including ammonia. Just because it’s organic doesn’t mean you’ll miss out on beautiful, long-lasting shades, and you certainly won’t miss the harsh and damaging chemicals and additives found in most hair color lines.

Nature-based goodness.


Every aspect of Rūtz Skincare has been carefully crafted with “goodness” in mind. Our skincare products are formulated using biocompatible, natural and organic ingredients that are of the Earth—little pieces and parts of Mama Nature! We have hand-picked every ingredient and hand-tested every product that goes into our line. We want you to love your skin and love knowing that you are taking care of it with nature’s good stuff—vitamins, essential oils, plant-based alpha-hydroxy acids and other skin-loving botanicals.



We also carry Rahua’s line of all organic, 100% natural, vegan shampoos, conditioners, products, and treatments which are the perfect compliment to preserving your new color!

We use Jessica Cosmetics for our nail services. At Be Pure, we are committed to providing the safest products. Our nail line is only available in authorized salons and is one of the cleanest on the market. All shades are 7-FREE of Formaldehyde resin, Formaldehyde, Toluene, Camphor, DBP, Xylene and Ethyl Tosylamide. That even includes the gel polishes!